A description of the characteristics of the person or company that is likely to purchase a product or service

Information collected for the first time to fit a specific purpose

The people that are interested in a particular product or service and are willing and able to pay for it

An interview with groups of target customers who provide valuable ideas on products or services

A system for collecting, recording, and analyzing information about customers, competitors, good, and services

A concept that uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service

Groups of customers within a large market who share common characteristics

Data that describe a group of people in terms such as age, marital status, family size, and ethnicity

Data found in already published sources

Data that describe a group of people in terms of their tastes, opinions, personality traits, and leftstyle habits

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