Marketing Principles Ch. 1

Match it! Select the correct answer from the pull down...Good luck!

The percentage of the total sales volume generated by all companies that compete in a given market.

Tangible items that have monetary value and satisfy needs.

All people who share similar needs and wants and who have the ability to purchase a given product are called a __________.

Consists of consumers who purchase goods and services for personal use.

Added value in economic terms is called ___________.

The _____________ includes four basic marketing strategies called the four P's, Product, Price, Place and Promotion.

Business-to-Business market includes all businesses that buy products for use in their operations.

The group that is identified for a specific marketing program is the ____________.