The process of planning, pricing, promoting, selling and distributing ideas, goods and services to create exchanges that satisfy customers.

Tangible items that have monetary value and satisfy needs.

Intangible items that have monetary value and satisfy your needs and wants.

Added value in economic terms is called ___________.

All people who share similar needs and wants and who have the ability to purchase a given product are called a __________.

The percentage of the total sales volume generated by all companies that compete in a given market.

The group that is identified for a specific marketing program is the ____________.

The _____________ includes four basic marketing strategies called the four P's, Product, Price, Place and Promotion.

Consists of consumers who purchase goods and services for personal use.

Business-to-Business market includes all businesses that buy products for use in their operations.

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