Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Marketing Principles Ch. 1
Test Description: Marketing Principles
Instructions: Answer all questions to get your test result.
1) The process of planning, pricing, promoting, selling and distributing ideas, goods and services to create exchanges that satisfy customers.
A
Business
B
Marketing
C
Economics
D
Information Management
2) Tangible items that have monetary value and satisfy needs.
A
Needs
B
Services
C
Goods
D
Wants
3) Intangible items that have monetary value and satisfy your needs and wants.
A
Goods
B
Wants
C
Needs
D
Services
4) Added value in economic terms is called ___________.
A
Marketing
B
Bonuses
C
Utility
D
Features
5) All people who share similar needs and wants and who have the ability to purchase a given product are called a __________.
A
Consumer
B
Market
C
Target Customer
D
Purchase Group
6) The percentage of the total sales volume generated by all companies that compete in a given market.
A
Product Comparison
B
Market Share
C
Market Alignment
D
Business Competition
7) The group that is identified for a specific marketing program is the ____________.
A
Customer Profile
B
Target Customer
C
Target Market
D
Consumer Base
8) The _____________ includes four basic marketing strategies called the four P's, Product, Price, Place and Promotion.
A
Marketing Mix
B
Marketing Essentials
C
Marketing Principles
D
Marketing Concept
9) Consists of consumers who purchase goods and services for personal use.
A
Industrial Market
B
Marketing Strategy
C
Consumer Market
D
Target Market
10) Business-to-Business market includes all businesses that buy products for use in their operations.
A
Industrial Market
B
Target Market
C
Professional Marketing
D
Consumer Market
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?