Sports Marketing Ch. 1

Match it! Select the correct answer from the pull down...Good luck!

________________ is using sports to market products.

Information or statistics about a population including age, gender, marital status, education level, etc.

A specific group of people you want to reach.

Involves locations and methods used to make products available to customers.

The amount that customers pay for products.

Product, Price, Place are all part of the ______________.

What a business offers customers to satisfy needs.

The creation and maintenance of satisfying exchange relationships.