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POB 3.01
Test Description: POB 3.01
Instructions: Answer all questions to get your test result.
1) Which is an example of personalized promotion?
A
Jade met with a couple to discuss the benefits of detoxing.
B
Jade presented a seminar to 3000 people to promote a detox program.
C
Jade posted flyers for guests to be informed about her detox program
D
Jade’s company sponsored a health fair
2) Which is an example of direct channel of distribution?
A
Mary hired her mother to assist with her cupcake business
B
Mary pays Tim to deliver cupcakes to customers
C
Mary takes care of all the marketing functions for her cupcake company.
D
Mary pays an advertising agency to promote her cupcake company
3) A travel agency offers vacation packages for $399. The manager determined that operating expenses increased and will increase the markup 45%. What will the new price be?
A
$179.55
B
$358.55
C
$578.55
D
$45.00
4) Clothing Company surveys customers to find out which zip code most of their customers reside. This will help with relocation plans of the company. What function of marketing?
A
Financing
B
Distribution
C
Selling
D
Marketing-information management
5) Dunkin’ Donuts offers a free donut to customers that complete an on-line survey. The feedback will help with the future product options. This is an example of which marketing funct
A
Distribution
B
Selling
C
Marketing-information management
D
Financing
6) Carnival Cruise Lines now offers 20 ounce bottles of water instead of the 12 ounce bottles it previously sold. This is an example of which marketing function?
A
Financing
B
Selling
C
Product management
D
Distribution
7) Tammy designs sales brochures that include the value, features, and benefits of handcrafted furniture. This is an example of which marketing function?
A
Promotion
B
Financing
C
Selling
D
Distribution
8) DMS has opened many warehouses throughout the city. This has especially increased convenience for its business customers. This is an example of which marketing function?
A
Distribution
B
Selling
C
Promotion
D
Financing
9) Many small businesses that sell unique products realized it is easier to make a profit by having businesses online as opposed to a physical location. Which marketing function?
A
Selling
B
Pricing
C
Distribution
D
Promotion
10) Pop-up advertisements for video games appear whenever Amy visits a website of a sports store. This is an example of which marketing function?
A
Promotion
B
Selling
C
Financing
D
Distribution
*select an answer for all questions
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