The path a product takes from its producer or manufacturer to the final user

A limited number of outlets in a given geographic area are used to sell the product

Retailers that sell products over the Internet to customers

Occurs when the producer sells goods or services directly to the customer with no intermediaries

Sell goods to the customer from a physical store

Sell goods to the final consumer for personal use

The online shopping site where e-tailing takes place

Own the goods they sell buy do not physically handle the actual products

Wholesalers that manage inventory and merchandising for retailers by counting stock, filling it when needed, and maintaining store displays

When a manufacturer owns and runs their own retail operation, the manufacturer acts as wholesaler and retailer for its own products

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