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Instructions: Answer all questions to get your test result.
1) In order for a contract between two parties to be legally binding, one party must make an offer and the_____provision.
A
competent parties
B
consideration
C
legality
D
agreement
2) Determine whether the following statement is true or false: Distribution can affect the success of an
A
False, quality products will succeed regardless of distribution.
B
False, distribution is only one small part of marketing.
C
True, products must be at the right place ct the right time.
D
True, effective distribution decreases capital investment
3) What distribution channel is most often used to distribute consumer goods?
A
Producer to consumer
B
Producer to wholesaler to apparel retailer to consumer
C
Producer to apparel retailer to consumer
D
Producer to agent to wholesaler to apparel retailer to consumer
4) An advantage of using satellite tracking technology in distribution is that it enables clothing manufacturers
A
obtain information about competitors
B
analyze the contents of packages.
C
reroute deliveries based on weather conditions.
D
know where shipments are at all times
5) Accessory businesses that implement slotting allowances to distribute products make it difficult for
A
large companies to reduce their competition
B
manufacturers to meet customer demand
C
intermediaries to make a reasonable profit.
D
small companies to compete in the marketplace
6) Which of the following is a marketing activity that clothing stores should coordinate with distribution
A
Organizing
B
Management
C
Promotion
D
Purchasing
7) What might result if a shoe manufacturer begins to sell directly to large retailers rather than through
A
Reverse distribution
B
Exclusive distribution
C
Horizontal channel conflict
D
Vertical channel conflict
8) Putting forth effort in order to understand what is being said is called
A
active listening
B
nonverbal communication
C
listening.
D
communication.
9) Apparel store employees who participate in group discussions should present their ideas and opinions in
A
argumentative way
B
assertive manner
C
written format
D
nonverbal style
10) A characteristic of simple memorandums written by apparel store employees is that they usually are
A
planning committee
B
board of directors
C
group of suppliers
D
internal audience.
*select an answer for all questions
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