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2.01 SELLING - MARKETING
Test Description: 2.01 SELLING - MARKETING
Instructions: Answer all questions to get your test result.
1) What is an internal factor that affects the selling policies of a business?
A
Customer requests
B
Actions of competitors
C
Government legislation
D
Financial resources
2) What should a salesperson do when dealing with a customer who wants to return an unsatisfactory item?
A
Follow the business's selling policies
B
Consult the buyer
C
Exchange the item
D
Refer the customer to the manufacturer
3) Which is a pre-sale opportunity for salespeople to provide customer service?
A
Providing ample product information
B
Technical assistance and support
C
Maintenance and repair
D
Shipping and delivery
4) George sold Sandy a new living room set. What should George do as an effective follow-up to provide good service and develop a strong relationship with her?
A
Calling to make sure the products are satisfactory
B
Explaining the company's business plan
C
Asking for referrals
D
Sending articles about local competitors
5) What is an effective follow-up activity that salespeople can use to provide good service and develop strong relationships with customers
A
Calling to make sure the products are satisfactory
B
Asking for referrals
C
Sending articles about local competitors
D
Explaining the company's business plan
6) What can salespeople do to maintain good relationships with existing customers?
A
Use customers in advertisements
B
Ask for new referrals
C
Send customers expensive gifts
D
Live up to their promises
7) Joe is a salesperson who sometimes forgos a sale in order to satisfy a customer's needs. Carol always attempts to close a sale at all costs. Who is likely to be more successfull
A
Joe because he is a nice person
B
Carol because she will make more sales
C
Carol because Joe is too timid to close a sale
D
Joe because he will get more repeat business
8) What does a salesperson need to do to be successful in selling?
A
Learn the features unique to the brands s/he sells
B
Always attempt to sell related merchandise
C
Describe the disadvantages of competing brands
D
Ask management to limit the number of brands
9) What type of information should employees be able to locate in their company's employee handbook?
A
The number of vacation days that an employee
B
The company's list of current job openings
C
The company's annual report
D
The use of company property
10) What type of information concerning policies and procedures do employees often extract from an internal business report?
A
Former local competitors
B
Customer profiles
C
Industry research data
D
New personnel regulations
*select an answer for all questions
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