Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
EBS Chapter 5
Test Description: EBS Chapter 5
Instructions: Answer all questions to get your test result.
1) Which is not a characteristic of a physical good?
A
It can be seen and felt.
B
Can only experience.
C
Can be counted.
D
Can be standardised.
2) Which statement is FALSE?
A
Well-accepted brands make it easier for us to introduce new products to our customers.
B
Branding cannot improve the image of our business.
C
Branding helps to build customer loyalty.
D
Well-recognised brands make marketing of the product more efficient.
3) Which is not a factor to consider when pricing a product?
A
Convenience
B
Costs
C
Customers' willingness to pay
D
Competitors' prices
4) What is the function of packaging for television?
A
Protect and contain.
B
Promote image of brand.
C
Prevent shoplifting.
D
Easier/safe to use.
5) Air tickets: Economy class, business class and first class. What type of pricing technique is this?
A
Product-line pricing
B
Product-bundle pricing
C
Promotinal pricing
D
Optional-product pricing
6) Temporarily pricing below listed price. What type of pricing technique is this?
A
Discount pricing
B
Odd-even pricing
C
Promotional pricing
D
Product-line pricing
7) Which is not part of a marketing process?
A
Identifying potential customers.
B
Satisfying customers\' needs and wants better than the competitors.
C
Understanding customers\' needs and wants.
D
Finding suppliers.
8) Which is not part of 4Ps?
A
Product
B
Price
C
Publicise
D
Place
9) Sponsorship and corporate magazines are examples of ___________________ ?
A
Sales promotion
B
Public relations
C
Direct marketing
D
Personal selling
10) Which is not the factor to consider when choosing a place for business?
A
Who your competitors in that area are?
B
Will the location be too far from home?
C
What volume of human traffic that area has?
D
Who your target customers are?
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?