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SEM II 5.04 Consumer Research
Test Description: SEM II 5.04 Consumer Research
Instructions: Answer all questions to get your test result.
1) Which is a physical characteristic of a questionnaire?
A
Easy to understand
B
Ambiguous
C
Use of bullets
D
Vague.
2) Dr. Chisholm is surveying patients. The questions should be worded using:
A
Layman’s terms
B
Catch phrases
C
Medical terminology
D
Technical jargon
3) A discussion led by a moderator is a method of obtaining feedback known as a:
A
Panel.
B
Personal observation.
C
Seminar
D
Focus group
4) Research is important because
A
Data is hard to find.
B
Employees are not familiar with customer needs.
C
Customer trends change
D
Products stay the same
5) What is the next step after analyzing and interpreting results of a survey?
A
Recommending solutions
B
Implementing solutions
C
Determining the sample
D
Conducting more research
6) “Tell me about your company” is an example of what type of question:
A
Ordered
B
Open-ended
C
Sequenced
D
Closed-ended
7) “Who owns the Carolina Panthers?” This is an example of which type of question:
A
Ambiguous.
B
Closed-ended.
C
Open-ended
D
Sequenced.
8) How many questions per statement should be used when designing a questionnaire?
A
unlimited
B
1
C
3
D
2
9) A group of people representing the population is known as the:
A
target
B
example
C
mass
D
sample
10) Watching consumers at an event is a method for obtaining feedback by:
A
Focus groups
B
Panel discussions
C
Questionnaires
D
Personal observations
*select an answer for all questions
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