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1.04_MP7 Part A H. Mkt Apps Review
Test Description: Part A of 1.04_MP7
Instructions: Answer all questions to get your test result.
1) A marketing plan is designed to attract target customers through a set of
A
rules
B
workshops
C
strategies
D
acquisitions
2) Which of the following is a common reason for writing a marketing plan:
A
To announce a merger
B
To hire a new company president
C
To replace a business plan
D
To enter a new target market
3) Which of the following is a true statement about marketing plans:
A
They are internal documents written for management.
B
They require a lot of time and effort to write.
C
They are important only for new businesses.
D
They work best for big companies.
4) Marketing plans help marketers understand past decisions and outcomes better so that they can avoid
A
repeating past mistakes.
B
writing new marketing plans.
C
losing market share.
D
explaining problems to management.
5) Marketing plans help marketers understand target market(s) better because
A
they require personal interviews with people in the target market(s).
B
they require a great deal of research into the target market(s).
C
most of the marketing plan is about the target market(s).
D
without a marketing plan, a company has no target market(s).
6) A marketing plan forces the marketing team to put its goals in writing, making those goals
A
easier to remember.
B
less specific.
C
better than those of competitors.
D
less risky.
7) How does a marketing plan affect the way the marketing team plans its strategies?
A
The team can plan strategies more quickly.
B
The team has more difficulty planning strategies.
C
The team can plan strategies with more precision.
D
The team can plan strategies up to 10 years in advance.
8) Which of the following is an important benefit of marketing plans:
A
They can help obtain funding.
B
They develop exciting products.
C
They help recruit quality employees.
D
They ensure a yearly profit.
9) Marketing plans can only be helpful for small businesses.
A
True
B
False
10) DECA's state competition is in Orlando, Florida.
A
False
B
True
*select an answer for all questions
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