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SEM I - 4.01 Vocats Selling
Test Description: SEM I - 4.01 vocats Selling
Instructions: Answer all questions to get your test result.
1) Having products or services that meet virtually any customer’s needs and/or wants is:
A
Full-menu marketing.
B
Business to business marketing.
C
Data-based marketing.
D
Limited-menu marketing.
2) Mail sent to customer’s homes used to initiate the sales process is:
A
Direct mail selling.
B
Personal selling.
C
Business to business selling.
D
Home-based selling
3) The buyer for Foot Locker stores keeps track of current trends and industry information utilizing:
A
newspaper
B
trade periodicals
C
textbooks
D
Consumer magazines
4) An example of a rational buying motive is
A
ambition
B
merchandising assortment
C
durability
D
recognition
5) The buyer for Foot Locker stores keeps track of current trends and industry information utilizing:
A
consumer magazines
B
textbooks
C
newspaper
D
trade periodicals
6) Which buying motive causes people to buy based on loyalty and merchandise assortment?
A
primary
B
patronage
C
emotional
D
rational
7) What type of motive causes people to choose one business over another?
A
rational
B
emotional
C
primary
D
patronage
8) Demonstrating to a customer the proper fit of a running shoe is part of:
A
product demonstration
B
questioning
C
overcoming objections
D
prospecting
9) Sponsors purchasing media time during a live concert is:
A
selling
B
Consumer-based marketing.
C
data based marketing
D
sports marketing
10) Which buying motive causes people to buy based on conscious, logical thinking and decision making?
A
primary
B
emotional
C
patronage
D
rational
*select an answer for all questions
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