Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
1.01_MK4 Part A Marketing Review
Test Description: Marketing Review
Instructions: Answer all questions to get your test result.
1) Marketing links producers to
A
marketers
B
distributors
C
customers
D
retailers
2) Marketing is described as creating
A
advertisements
B
needs
C
exchanges
D
gaps
3) Which of the following is a marketing activity:
A
Lowering operational expenses
B
Balancing customer needs with wants
C
Communicating with customers
D
Leading a project team
4) What provides the basis for all marketing goals and actions?
A
Budgeting
B
Retailing
C
Planning
D
Pricing
5) Which of the following influences the process of determining price:
A
Publicity
B
Customers’ perception of value
C
Purchase location
D
Sales promotion
6) Which of the following is a method used to communicate with customers:
A
Marketing concept
B
Manufacturing
C
Personal selling
D
Customer orientation
7) Which of the following is an example of communicating with customers:
A
Sponsoring a charity event
B
Creating a new product
C
Choosing a store to distribute products
D
Developing a marketing plan
8) The purpose of communicating with customers is to
A
gather participants for a survey.
B
determine prices.
C
befriend customers.
D
attract customers’ interest.
9) In an overall sense, where does marketing occur?
A
Wherever advertisements are
B
Wherever businesses are
C
Wherever stores are
D
Wherever customers are
10) Of the following, which is a durable good:
A
Lip balm
B
Insect repellent
C
Hamburger
D
Coffee mug
11) Which of the following activities is an aspect of marketing a service:
A
Advertising the state of Michigan on television
B
Developing a new, improved cell phone
C
Finding out customers’ favorite coffee flavors
D
Determining how much to charge for a haircut
12) Which of the following items cannot be marketed:
A
Health
B
Hawaii
C
Holiday
D
Hopefulness
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?