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Marketing
Test Description: Test over a broad range of marketing topics
Instructions: Answer all questions to get your test result.
1) Which function of marketing collects and analyzes data needed to guide business decisions?
A
distribution
B
marketing information management
C
product/service management
D
financing
2) Which function of marketing makes the place decisions needed to get products in stores and locations customers expect to buy them?
A
product/service management
B
distribution
C
financing
D
marketing information management
3) Which function of marketing makes the budgeting for marketing and operating of a business?
A
distribution
B
financing
C
marketing information management
D
product/service management
4) Which function of marketing designs, maintains and improves products?
A
marketing information management
B
financing
C
product/service management
D
distribution
5) Describing a target market based on age, gender, income and family status is called:
A
psychographics
B
demographics
C
geographics
D
behavioral characteristics
6) Describing a target market based on attitudes, lifestyle, interest, hobbies and values is called:
A
behavioral characteristics
B
geographics
C
demographics
D
psychographics
7) Describing a target market based on countries and regions of USA is called:
A
demographics
B
geographics
C
psychographics
D
behavioral characteristics
8) Describing a target market based on shopping patterns and whether you are a loyalty member are called:
A
geographics
B
demographics
C
psychographics
D
behavioral characteristics
9) Which of the following are components of the marketing mix?
A
demographics
B
product
C
psychographics
D
slogan
10) Which of the following are components of the marketing mix?
A
Brand name
B
Price
C
Logo
D
purpose
11) “I'm loving it!” is an example of which branding element
A
Trade Character
B
Slogan
C
Brand Name
D
Logo
12) What is not the purpose of packaging
A
Promote the product
B
Protect the customer
C
Protect the product
D
Make the customer feel better
13) When I go to Kohl to buy something from Nike; what type of distribution is it?
A
Direct
B
Indirect
14) What is the best way to get Tulips from Holland to St. Louis?
A
Truck
B
Train
C
Airplane
D
Cargo Ship
15) What is the best method of transportation to get local eggs to a nearby grocery store?
A
Truck
B
Airplane
C
Train
D
Cargo Ship
16) Will pricing a product too high cause a business to lose out on profit?
A
True
B
False
17) Will pricing a product too low cause a business to lose out on profit?
A
False
B
True
18) Should all businesses (for-profit) and (non-profit) promote their business?
A
True
B
False
19) What involves designing the look and feel of a brick and mortar store, including storefront, signage and lighting?
A
visual merchandising
B
sales promotion
C
public relations
D
direct marketing
20) What involves designing the pop up ads in searches and blogs?
A
sales promotion
B
public relations
C
direct marketing
D
visual merchandising
*select an answer for all questions
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