A low survey return rate signals a potential problem with
Open-ended questions like “What is your favorite comfort food?” produce data that are ____ than closed questions.
A panel of beer drinkers participated in a blind taste test in which each participant ranked crafted brews from first to fifth place. Which scale of measure did the contestants use?
A researcher uses ____ when she samples naturally occurring groups within the population.
Researchers should build detailed content into questionnaire items to encourage subjects to think about each choice. This guards against
Wyatt randomly selects every tenth name from his fraternity roster to monitor an upcoming date party. The chosen members constitute a ____ or subset of the population from which they were drawn.
What does a sample’s representativeness affect?
Test builders often vary the letter used for correct answers throughout a multiple-choice test to control for the response style known as
To measure opinion about banning smoking in bars and restaurants, voters are randomly chosen to receive a questionnaire within selected zip codes. This illustrates
Researchers systematically categorize responses to open-ended questions like “How do you cheer your friends up when they are down?” This process is called
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