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Unit 3: Chapter 4
Test Description: Alternatives to Experimentation: Surveys and Interviews
Instructions: Answer all questions to get your test result.
1) A low survey return rate signals a potential problem with
A
experimenter bias.
B
nay-saying and yea-saying.
C
sample bias.
D
position preference.
2) Open-ended questions like “What is your favorite comfort food?” produce data that are ____ than closed questions.
A
more variable
B
easier to code
C
more accurate
D
easier to quantify
3) A panel of beer drinkers participated in a blind taste test in which each participant ranked crafted brews from first to fifth place. Which scale of measure did the contestants use?
A
interval
B
nominal
C
ordinal
D
ratio
4) A researcher uses ____ when she samples naturally occurring groups within the population.
A
quota sampling
B
stratified random sampling
C
cluster sampling
D
convenience sampling
5) Researchers should build detailed content into questionnaire items to encourage subjects to think about each choice. This guards against
A
response style.
B
experimenter bias.
C
reactivity.
D
social desirability.
6) Wyatt randomly selects every tenth name from his fraternity roster to monitor an upcoming date party. The chosen members constitute a ____ or subset of the population from which they were drawn.
A
sample
B
cohort
C
factor
D
cluster
7) What does a sample’s representativeness affect?
A
the experimental design
B
the internal validity of experimental findings
C
the statistics used to analyze experimental data
D
the ability to generalize experimental findings
8) Test builders often vary the letter used for correct answers throughout a multiple-choice test to control for the response style known as
A
position preference.
B
nay-saying.
C
willingness to answer.
D
yea-saying.
9) To measure opinion about banning smoking in bars and restaurants, voters are randomly chosen to receive a questionnaire within selected zip codes. This illustrates
A
cluster sampling.
B
quota sampling.
C
convenience sampling.
D
stratified random sampling.
10) Researchers systematically categorize responses to open-ended questions like “How do you cheer your friends up when they are down?” This process is called
A
scaling.
B
systematic observation.
C
factor analysis.
D
content analysis.
*select an answer for all questions
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