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Sports Mkt 2
Test Description: Sports Mkt. 3
Instructions: Answer all questions to get your test result.
1) What is form utility?
A
having the product available at a certain time of year
B
involves changing raw materials into products
C
having the product where customers can buy it
D
getting the product into the customers hands
2) What is place utility
A
having the product where customers can buy it
B
involves changing raw materials into products
C
having the product available at a certain time of year
D
getting the product into the customers hands
3) What it time utility
A
getting the product into the customers hands
B
having the product available at a certain time of year
C
having the product where customers can buy it
D
involves changing raw materials into products
4) What is possession utility?
A
involves changing raw materials into products
B
getting the product into the customers hands
C
having the product where customers can buy it
D
having the product available at a certain time of year
5) A group that is identified for a specific marketing program.
A
target market
B
service marked
C
group market
6) The S in a SWOT analysis stands for
A
Strengths
B
sales
C
Service
7) Gross Impression can
A
include the number of times a customer sees an ad
B
include company logos on sports apparel
C
all of the above
8) Entertainment is
A
using sports to market products
B
the number of viewers a program attracts
C
whatever people are willing to spend their money on
9) What is sports marketing
A
the number of viewers a program attracts
B
whatever people are willing to spend their money on
C
using sports to market products
10) What is ratings
A
whatever people are willing to spend their money on
B
the number of viewers a program attracts
C
using sports to market products
11) NCAA
A
legal protection of words/symbols used by a company
B
individuals that are excellent athletes and have good character
C
governing body for colleges across the nation
12) blue chip athlete
A
governing body for colleges across the nation
B
individuals that are excellent athletes and have good character
C
legal protection of words/symbols used by a company
13) trademark
A
governing body for colleges across the nation
B
individuals that are excellent athletes and have good character
C
legal protection of words/symbols used by a company
14) The .............. is a publication of the Bureau of Labor Statistics that provides a variety of jobs and careers.
A
Occupational Outlook Handbook
B
DECA handbook
C
public relations journal
15) ---------- is an in-person, face-to-face communication between sales associate and a customer.
A
marketing
B
personal selling
C
sales promotion
16) ------ is a paid form of communication to inform, persuade, and/or remind customers of products.
A
personal selling
B
advertising
C
publicity
*select an answer for all questions
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