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Marketing Exam Review
Test Description: Marketing Strategies
Instructions: Answer all questions to get your test result.
1) Getting a product to the right place at the right time is known as
A
Place
B
Price
C
Product
D
Promotion
2) Various types of communication that marketers use to inform, persuade or remind customers of their products is known as
A
Publicity
B
Promotion
C
Personal Selling
D
Advertising
3) A product is also referred to as
A
Services and Ideas
B
Services and Image
C
Services and Strategies
D
Services and Goals
4) Price setting, terms and discounts all involve
A
Strategies
B
Price
C
Promotion
D
Marketing elements
5) Things a businesses wants to attain are
A
Tactics
B
Strategies
C
Plans
D
Goals
6) When businesses determine plan of actions for achieving their goals and objectives it's referred to as
A
Tactics
B
Plans
C
Objectives
D
Strategies
7) The combination of the 4 elements of marketing is the
A
Marketing Concept
B
Marketing Mix
C
Product Mix
D
Marketing Plan
8) Price, place, product and promotion are the
A
Marketing Objective
B
Marketing Strategies
C
Marketing Mix
9) The identical marketing mix is used for all the same companies.
A
False
B
True
10) If you change the price of the product, it won't have much impact on the other elements.
A
True
B
False
*select an answer for all questions
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