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Marketing I 1.04-1.05 Study Guides Review
Test Description: Exam Review questions
Instructions: Answer all questions to get your test result.
1) If a company purchases survey results, this is called:
A
secondary research.
B
ethnographic research
C
observational research
D
primary research.
2) Validity of a search result is:
A
the degree to which the results are accurate
B
the degree to which the results are inaccurate
C
the degree to which the results are reproducible
D
the degree to which the results disprove your theory
3) A Web crawler is:
A
an Internet bot that browses the Web to find and file information.
B
a virus on your computer.
C
a researcher who creates surveys online
D
an insect that eats the wires on your computer.
4) What company launched its instant messenger chat service with the greeting, “You’ve got mail”?
A
AOL
B
Apple
C
Bing
D
Microsoft
5) To promote its summer menu, Danielle’s Diner plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?
A
Trend
B
Strategy
C
Goal
D
Tactic
6) The reliability of a search result is:
A
the degree to which the results disprove your theory.
B
the degree to which the results are inaccurate.
C
the degree to which the results are accurate
D
the degree to which the results are consistent.
7) A request for information is also called a/an:
A
study guide.
B
web crawler.
C
answer.
D
query.
8) Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?
A
Place
B
Promotion
C
Price
D
Product
9) Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?
A
Strategy
B
Trend
C
Goal
D
Tactic
10) Primary research is
A
collected for the first time by the researcher
B
obtained from a government source
C
collected by visiting a library.
D
obtained from an Internet search.
11) What was the name of the first search engine?
A
Jude
B
Archie
C
Google
D
Veronica
12) What is one advantage of observational research?
A
Observational research is time consuming.
B
The researcher can read body language.
C
There might be uncontrollable variables.
D
Observational research is expensive to conduct.
13) Which market segment represents customers who prefer a variety of reasonably priced recreational activities?
A
Psychographic
B
Geographic
C
Occupational
D
Behavioral
14) What is the difference between the Internet and the World Wide Web?
A
The World Wide Web contains images and text.
B
The Internet came after the World Wide Web.
C
The World Wide Web is the same as the Internet.
D
The World Wide Web only contains text.
15) Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?
A
Price
B
Promotion
C
Product
D
Place
16) When conducting research, a student should:
A
never use a search engine.
B
only use one search engine
C
use only the search engine that they are most familiar with.
D
use multiple search engines.
*select an answer for all questions
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