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New Fashion 3.0
Test Description: New Fashion 3.0
Instructions: Answer all questions to get your test result.
1) The Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions. Which type of data source does this represent?
A
Color services
B
Marketing research
C
Comparison shopping
D
Sales records
2) The buyer at J. Crew clothing retailer is planning orders for next summer based on products sold last year during the same time period. Which type of data source does this represent?
A
Comparison shopping
B
Color services
C
Sales records
D
Marketing research
3) Colors, textiles, silhouettes, and design are elements used to forecast which fashion movements?
A
Designers
B
Economic conditions
C
Trends
D
Fibers
4) The overall form or outline of an outfit or clothing style is the:
A
trimmings
B
texture
C
silhouette.
D
style
5) Which role uses fashion forecasting in the retail environment?
A
Customers
B
Editors
C
Manufacturers
D
Merchandisers
6) A fashion forecasting company provides which service?
A
Predicts upcoming trends
B
Trains sales associates
C
Provides merchandise
D
Creates advertisements
7) A new trend in men’s casual pants is a wrinkle resistant fabric. Which type of trend is this?
A
design
B
color
C
print
D
textile
8) In predicting fashion trends, Janae reviews fashion publications, catalogs, and websites. This type of marketing research is:
A
fashion shopping
B
sales research
C
consumer research.
D
forcasting
9) Predicting fashion trends is:
A
forcasting
B
producing
C
retailing
D
merchandising.
10) Which is the action of studying market conditions, consumer lifestyles, current events, and the mood of the public to provide reports for apparel markets?
A
Customer profiling
B
Forecasting
C
Market segmentation
D
Test marketing
11) Alex’s Boutique uses information gathered from a customer survey to determine how they can improve their customer service. Which type of data source does this represent?
A
Color services
B
Comparison shopping
C
Marketing research
D
Sales records
12) IF DSW shoe store exchanges information and interacts with its customers, which form of technology for communication is being used?
A
Universal Product Code
B
Magazine advertisement
C
Click stream data
D
social media
13) Target alerts customers of special sale prices when they are physically near a Target location. Which type of technology are they using?
A
Geotracking
B
Clienteling
C
Cloud computing
D
Social media
14) Makayla wants information about Belk’s new merchandise, career opportunities, and current trends. The tool she should use is a:
A
magazine advertisement.
B
personal shopper.
C
loyalty program.
D
website.
15) A store uses Twitter to inform customers about an upcoming sale. Which type of technology is being used?
A
Geotracking
B
Clienteling
C
Social media
D
Cloud computing
16) Maria receives a 10% discount every time she shops at Finish Line athletic apparel store. She receives the discounts because she is enrolled in which type of service?
A
Customer service
B
Employee discount
C
Loyalty program
D
Information system
17) Before leaving the store, Jada completed and submitted an application for a card that will give her discounts in the store. Which service will this card provide Jada access to her discounts?
A
clienteling.
B
click stream data.
C
loyalty program.
D
social media.
18) The North Face apparel retailer posts information about an upcoming sustainability program on Twitter, YouTube, Facebook, and Pinterest. North Face is using:
A
online shopping
B
loyalty program
C
social media
D
website
19) Amy’s Boutique connects with her loyal customers using which free advertising tool?
A
social media
B
Personal shopper
C
Internet
D
Newspaper advertising
20) The visual merchandiser prepares the new spring merchandise plan for Foot Locker shoe and apparel retailer. Which tool should be used to create the plan?
A
Computer Aided Design (CAD)
B
Small Business Association (SBA)
C
Universal Product Code (UPC)
D
Stock Keeping Unit (SKU)
*select an answer for all questions
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