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NEW Marketing 4.01 - 4.02
Test Description: NEW Marketing 4.01 - 4.02
Instructions: Answer all questions to get your test result.
1) Which is an example of publicity?
A
TV ad
B
direct mail
C
billboard
D
news release
2) Which situation most accurately depicts a promotional ethical issue in relation to children?
A
A print ad in a national teen magazine shows a girl modeling fashionable outerwear.
B
A radio spot announces an upcoming concert for preteens during the morning time slot.
C
A newscast teaser televises graphic film clips of a war zone during prime-time viewing.
D
A television commercial portrays preschool-age children eating breakfast.
3) Which is an example of advertisement stereotyping?
A
A print ad shows a middle-aged male pouring orange juice for his children.
B
A magazine ad campaign presents a variety of people who encourage others to drink milk.
C
A television commercial depicts a woman mopping the kitchen with a new floor cleaner.
D
A well-known athlete records a PSA that emphasizes the importance of continuing education.
4) What is new technology enabling businesses to create that is impacting the promotion function?
A
Personalized premiums
B
Publicity campaigns
C
Attractive commercials
D
Individualized messages
5) Why are there specific guidelines for advertising to children?
A
A campaign mounted by parents against advertisers states that their children demand the products they saw advertised.
B
Research indicates that juvenile offenders watch more advertising on television than the average child.
C
Children revealed, in focus groups, that while they like watching ads, it does not make them behave differently.
D
Children are impressionable, and the wrong kinds of advertising can affect their development.
6) Which advertising message reinforces the concept of materialism?
A
You can increase your social status by purchasing this product.
B
For more information about our line of products, visit our website.
C
We make this product by hand and use organic materials.
D
The government rates our product higher than our competitor's product.
7) Which is an example of an external factor that affects promotion?
A
Increase in a product's price
B
Government regulation of ads
C
A change in distribution methods
D
Reorganization of the business
8) Banner and pop-up ads impact the way audiences receive promotional information. These types of messages exist because of which technological development?
A
Euronet
B
HTML
C
Internet
D
URL
9) In which stage of a product's life cycle do promotional activities focus on differences between competing products?
A
Introductory
B
Introduction
C
Growth
D
Declining
10) Which type advertising promotes the support of a bank that gives to community projects?
A
Service
B
Promotional
C
Prestige
D
Institutional
11) Which is an objective of institutional advertising?
A
To introduce new goods or services
B
To support personal selling activities
C
To create customer interest in the company's goods or services.
D
To demonstrate the organization's role in community affairs
12) Some governments regulate promotional activities in their countries to protect consumers from which action?
A
Unnecessary media exposure
B
Inconsistent selling strategies
C
Unlimited liability
D
Deceptive advertising
13) Which best describes the relationship of promotion and marketing?
A
Dependent
B
one-on-one
C
Subsidiary
D
Interrelated
14) Which type of promotion is depicted by a business’s one-time announcement of its half-price sale in the local newspaper?
A
Institutional advertising
B
Product promotion
C
Free publicity
D
Sales promotion
15) Which form of promotion is generally emphasized for complex, technical products sold to industrial users?
A
Personal selling
B
Advertising
C
Sales promotion
D
Publicity
*select an answer for all questions
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