A major shopping mall management company wanted to create a new idea for a shopping mall in a rural community. Terrance, the marketing manager, called in the marketing team members to a conference room that had an easel with chart paper and colored m

Costs have increased by 10 percent over last year.

Which is a reason that a business would make changes to its products?

Unemployment rose by 2 percent last month.

Our brand image has a negative perception by our customers.

We aren’t running our business in the correct manner.

ohn runs the marketing department at a well-known clothing store. He needs to solve a problem the company is having with too much inventory remaining after each sale. He gets his marketing team together and starts asking everyone to shout out possibl

What is the difference between programmed thinking and lateral thinking?

A high school cafeteria identified a problem with students wasting food. The principal called the school improvement team together for a problem-solving session. The team began listing food items that students might like better than the ones they wer

Our market share has declined by 5 percent in a growing market.

Delores couldn’t get her team of marketing experts to come up with any good new product ideas using programmed thinking methods so she decided to try a lateral thinking method to get some more creativity. Delores wrote down one of their products in t

A major food service company was trying to come up with a new idea for a candy item. The marketing manager brought her team together for an ideation session. Mandy laid all the company’s candy items on a table, in a row, and started matching up candi

What is the difference between braindrawing and mind mapping?

Sales have dropped for a particular product 10 percent from last month.

The economy affects our business negatively.

XYZ Corporation is trying to come up with an idea for a new product to add to its snack food product line. The marketing manager brings his marketing team together in a conference room and they begin to list as many features of one of their snack foo

The questions on each point of the starbursting star are:

The direction in which a market or industry is moving is called a:

Why would a business use a broad product mix?

A business that says it tries harder because its product is not number one, is using product positioning to achieve which goal?

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