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Fashion And Marketing
Test Description: Marketing Basics
Instructions: Answer all questions to get your test result.
1) What is a company’s target market?
A
Both A and C are correct
B
The block of consumers it wants as customers
C
The portion of the market it directs its advertising dollars toward
D
Everyone
2) Physical products made by manufacturers are called ___________.
A
Products
B
Goods
C
None of the above
D
Services
3) Target marketing is ___.
A
Selling products to the broadest part of the market to make the most profit
B
Trying to target competition that beat them by using strategic strategies
C
Defining the specialized niche of the market to whom the company wishes to make its greatest appeal
D
Trying to serve all consumers in the market in the best possible way.
4) Which of the following marketing functions involves gathering information in order to understand the market and improve business decision-making?
A
Promotion
B
Product/service management
C
Distribution
D
Marketing information management
5) Which of the following best describes the function of promotion?
A
Communicating the value of a product, service or brand to the customers
B
Setting the value of the products at the right level
C
Setting the value of the products at the right level
D
Getting the products and services to the best places for customers to obtain and use
6) The brand of a dress is considered to be which of the following marketing mix elements?
A
Price
B
Promotion
C
Product
D
Place
7) Which of the following is NOT a demographic characteristic of target market?
A
Age
B
Income
C
Education level
D
Interests
8) Which of the following is a disadvantage of market segmentation?
A
Less marketing research required
B
Larger audience
C
Higher cost
D
Lack of personalized messages
9) Which of the following is NOT one of the seven pillars of marketing?
A
Economics
B
Distribution
C
Financing
D
Selling
10) Which of the following combines finding a target market and using a marketing mix?
A
Marketing foundation
B
Effective marketing
C
Marketing strategy
D
Marketing concept
11) Mark goes to a department store in search of the perfect gift for his son’s birthday. Mark is considered to be which of the following?
A
Customer
B
Consumer
C
Distributor
D
Marketer
12) There are how many functions of marketing?
A
Seven
B
Two
C
Four
D
Five
13) A similar group of customers a company wants to attract is known as which of the following?
A
Target market
B
Marketing mix
C
Mass market
D
Specific market
14) Which of the following is NOT a type of segmentation?
A
Psychographic
B
Geographic
C
Demographic
D
Aerographic
15) Targeting teenagers is an example of which type of segmentation?
A
Psychographic
B
Aerographic
C
Demographic
D
Geographic
16) A company adds added a Bar code system to keep track of products and its movement.
A
Distribution
B
Market Information Management
C
Product Service Management
D
Selling
17) Academy has decided to mark all tennis shoes 20% off.
A
Financing
B
Pricing
C
Promotion
D
Selling
18) Pink offers a free sponge with any Pink body was purchase
A
Financing
B
Pricing
C
Selling
D
Promotion
19) Forever 21 purchases a Trend Analysis Report from NPD group, Inc.
A
Product Service Management
B
Selling
C
Distribution
D
Market Information Management
20) This Christmas Burlington Coat Factory is offering a 60 day layaway plan for shoppers that are willing to put down a 20% down payment and pay the second payment of 20% within 14 days.
A
Promotion
B
Selling
C
Financing
D
Pricing
*select an answer for all questions
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