The act or process of making a design as fully perfect, functional, or effective as possible based on client feedback

Digital graphic editing program that creates and/or edits bitmap graphics (example: Adobe Photoshop)

The application of processes, methods, knowledge, skills and experience to achieve the project objectives

Helps move a project successfully to completion, includes deciding project scope, client criteria, project deliverables, and distribution of responsibilities

Identifying audience, goals, and objectives

A tool in Photoshop that allows you to preview what the published version of your work will look on a particular output device

Uses the provided feedback to make changes to the original project with the ultimate goal of meeting the client's needs, could occur several times throughout the time span of a particular project

View a collection of similar projects for ideas and inspiration, research possible copyright or trademark issues associated with the nature of the project, find assets (pictures, audio, video, etc.) needed to create the project

Setting deadlines for each project phase and task

Incremental expansion of the project scope, introducing features not originally planned

A particular group at which a film, book, advertising campaign, etc., is aimed

A mark (logo, symbol, word, phrase, etc.) legally registered or established by a company to represent a service or product; cannot be used without the permission of the owner

The style and appearance of printed materials, specific identifiers include style, font, typeface, etc.

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