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NEW Fashion Merchandising 1.01 Part B
Test Description: NEW Fashion Merchandising 1.01 part B
Instructions: Answer all questions to get your test result.
1) Leather jackets were first popular among lower-income groups and then gained acceptance from the higher-income groups. Which fashion movement theory is illustrated?
A
Horizontal flow
B
Trickle-up
C
Trickle-down
D
Trickle-across
2) During which stage of the fashion cycle is promotion used to motivate customers and increase desire for merchandise?
A
peak
B
introduction
C
rise
D
decline
3) During which stage of the fashion cycle is promotion used to create interest in new merchandise?
A
rise
B
introduction
C
peak
D
obsolescence
4) A style that originates with the lower class and later gains approval by the upper class illustrates which theory of fashion movement?
A
Trickle-up
B
trickle-across
C
trickle-doen
D
trickle-out
5) An aptitude including imagination, creativity, and artistic ability is necessary for a career in which area?
A
managaement
B
design
C
promotion
D
sales
6) In which stage of the fashion cycle is a trend considered dull and boring because the market is saturated?
A
decline
B
introduction
C
obsolescence
D
rise
7) Short-lived fashions are:
A
fads
B
designs
C
classics
D
flops
8) Kayla’s responsibility is to select and purchase merchandise for Dillard’s department store. Her job involves travel, research, and detailed record keeping. Kayla is performing the responsibilities of which role?
A
Fashion director
B
Buyer
C
Merchandise manager
D
Retail sales associate
9) Dexter, a high school junior, plans to pursue a career in the fashion industry. He works at Belk selling men’s clothes directly to customers. He is performing in which role?
A
Fashion director
B
Retail sales associate
C
Retail buyer
D
Merchandise manager
10) Short-lived fashions are:
A
flops
B
Trickle-across
C
fads
D
Trickle-down
*select an answer for all questions
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