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SEM 1 UNIT 4
Test Description: Final review
Instructions: Answer all questions to get your test result.
1) What makes sports games unique?
A
They are entertaining
B
The outcome is always the same
C
They are unpredictable
D
They are cheap
2) What is the main feature of a sports product
A
trainers
B
coaches
C
atheletes
D
speactators
3) When is yield management used?
A
when introducing a new produt
B
when there is competition
C
when capacity is limited
D
when the game is sold out
4) How do compaines determine price?
A
what the market will bear
B
Based on competition
C
they randomly chose it
D
what the employess think is a good price
5) What is an example of an elastic product?
A
food
B
medicince
C
demand for skiing
D
gas
6) What factors go into the total cost
A
just programs and souvenirs
B
just the ticket
C
the ticket and additional fees like parking and drinks
D
just Parking and drinks
7) What is the difference between a benefit and value?
A
They are basically the same thing with little difference
B
A benefit is how much the event cost and value is the price of the ticket
C
A benefit is an advantage and value is the amount of satisfaction
D
A benefit is the amount of satisfaction and value is an advantage
8) What is an example of a tangible benefit
A
Family time
B
A wrist strap on a surfboard
C
sense of achievement
D
Fun with friends
9) What is an example of a company pricing objective?
A
prices that the customer think are fair
B
creating profits
C
offering lowest price
D
offering the most discounts
10) Why would companies make prices below the normal rate
A
to get the most profit
B
maximize participation
C
to get less participation
D
to increase revenue
11) When is penetrating pricing used?
A
when introducing new products
B
group into different segments for customers
C
it is not used
D
to set prices higher than competition
12) What is an example of an adequate facility?
A
not enough water fountains
B
more bathrooms for women than men
C
only two bathrooms in a large stadium
D
long concession stand lines
13) What sense does aesthetics refer to?
A
sight
B
sound
C
touch
D
taste
14) Which of the following is a responsibility of a sports facility?
A
have a clean city
B
saftey
C
none of the above
D
make the team win
15) How is a team promoted
A
athlete profiles
B
all above
C
statistics
D
photographs
16) Who determines what gets published
A
the editor
B
the audience
C
the writer
D
the company being advertised
*select an answer for all questions
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