Which of the following marketing function involves identifying target markets and developing an effective marketing strategy?

Consumer Characteristics that include age, gender, race, marital status, income, education level, and occupation are classified as

A business that concentrates on meeting the needs of a narrowly defined market, segment is using which target market strategy

___________________________ is a business’s portion of the total sales generated by all of the business operating in the same market

Many new, small business rely on _____ because they do not have the funds available for other expensive forms of promotion

All of the following are required elements of product packaging except?

A company adds a warehouse in Asheville to ensure products could more quickly reach customers in western North Carolina.

A company decides to eliminate a product that has not sold well over the past 2 years.

A department store decides to have a 20% off sale on all shoes.

An electronics manufacturer decides to add satellite radio product line to its product mix based on customer needs.

A fast food restaurant offers a game that allows customers to earn money food prizes.

A department store offer its customers layaway during the Christmas season.

An apparel manufacturer signs a contract with a company that specializes in shipping imported goods.

A retail store employee puts a pair of shoes on a customer’s feet asks how they feel.

A retailer decides to mark down all swimsuits in August.

A sporting goods store decides to sell it product on the internet based on customer wants.

A team of workers approach customers in the mall to ask them their opinion about a new coffee product they are test marketing.

A television commercial stresses the benefits of buying a new protein energy bar.

An electronics superstore buys a research study about its competitors

A furniture store offers its customers 0% interest on its financing plans for 6 months

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