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Test Description: Final Review
Instructions: Answer all questions to get your test result.
1) Which of the following marketing function involves identifying target markets and developing an effective marketing strategy?
A
promotion
B
risk management
C
financing
D
market planning
2) Consumer Characteristics that include age, gender, race, marital status, income, education level, and occupation are classified as
A
geographics
B
demographics
C
none of the above
D
psychographics
3) A business that concentrates on meeting the needs of a narrowly defined market, segment is using which target market strategy
A
concentrated strategy
B
multiple-segment strategy
C
undifferentiated strategy
D
IMC strategy
4) ___________________________ is a business’s portion of the total sales generated by all of the business operating in the same market
A
Market opportunity
B
Marketing Potential
C
Market Share
D
Market strategy
5) Many new, small business rely on _____ because they do not have the funds available for other expensive forms of promotion
A
sales promotion
B
endorsements
C
advertising
D
word-of mouth
6) All of the following are required elements of product packaging except?
A
Product Name
B
Bold colors
C
Logo
D
Product Information
7) A company adds a warehouse in Asheville to ensure products could more quickly reach customers in western North Carolina.
A
Distribution
B
Promotion
C
Selling
D
Market Information Management
8) A company decides to eliminate a product that has not sold well over the past 2 years.
A
Market Information Manangement
B
Promotion
C
Product and Service Management
D
Distribution
9) A department store decides to have a 20% off sale on all shoes.
A
Pricing
B
Selling
C
Financing
D
Product and Service Management
10) An electronics manufacturer decides to add satellite radio product line to its product mix based on customer needs.
A
Selling
B
Promotion
C
Product and Service Management
D
Distribution
11) A fast food restaurant offers a game that allows customers to earn money food prizes.
A
Promotion
B
Pricing
C
Selling
D
Product and Service Management
12) A department store offer its customers layaway during the Christmas season.
A
Pricing
B
Marketing Information Management
C
Financing
D
Promotion
13) An apparel manufacturer signs a contract with a company that specializes in shipping imported goods.
A
Distribution
B
Marketing Information Management
C
Finanacing
D
Promotion
14) A retail store employee puts a pair of shoes on a customer’s feet asks how they feel.
A
Promotion
B
Selling
C
Distribution
D
Financing
15) A retailer decides to mark down all swimsuits in August.
A
Selling
B
Promotion
C
Financing
D
Pricing
16) A sporting goods store decides to sell it product on the internet based on customer wants.
A
promotion
B
Distribution
C
Marketing Information Management
D
Product and Service Management
17) A team of workers approach customers in the mall to ask them their opinion about a new coffee product they are test marketing.
A
Promotion
B
Finanacing
C
Distribution
D
Marketing Information Management
18) A television commercial stresses the benefits of buying a new protein energy bar.
A
Promotion
B
Pricing
C
Product and Service Management
D
Selling
19) An electronics superstore buys a research study about its competitors
A
Financing
B
Market Information Management
C
Distribution
D
Product and Service Management
20) A furniture store offers its customers 0% interest on its financing plans for 6 months
A
Selling
B
Promotion
C
Financing
D
Pricing
*select an answer for all questions
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