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Marketing Exam Review Part 11
Test Description: Final exam review
Instructions: Answer all questions to get your test result.
1) The 'who' in the communication process is the
A
sender.
B
message.
C
receiver
D
message channel
2) A receiver's response to a message is called
A
feedback.
B
encryption.
C
clutter.
D
noise
3) A company will often use promotion to inform people about a product, particularly when
A
consumers are familiar with and like the product.
B
a new product or a new product feature is introduced.
C
the product is in the maturity phase of its like cycle.
D
a product is simple and easy to use.
4) Which of the following is not an example of interpersonal communication?
A
a pop-up as on a website
B
a negotiation with a salesperson in a store
C
an online chat with a company representative
D
a telemarketing call
5) Which of the following would be considered an example of print advertising?
A
a piece of 'junk mail' delivered to your home
B
a poster on the side of a bus
C
All of these choices are examples of print advertising
D
an advertisement in a newspaper
6) The fastest-growing type of advertising is
A
outdoor advertising
B
Internet advertising
C
direct mail advertising
D
ambient advertising
7) A major disadvantage of personal selling is that
A
it is difficult to control
B
it does not tend to build customer loyalty
C
it is a very impersonal form of communication
D
it has a high per-personal cost.
8) The use of sales promotion is a common tactic when a company
A
wants to revive a product in the decline stage of the product life cycle.
B
hopes to increase long-term sales.
C
wants to promote brand loyalty.
D
introduces a new product and wants to entice consumers to try it.
9) Which of the following is not likely to be a part of the promotional mix for an inexpensive brand of bar soap?
A
personal selling
B
None of these choices are correct
C
sales promotion
D
advertising
10) The first step in the promotional planning process is to
A
develop the promotional mix
B
set the budget
C
research and analyze the market
D
select the target market
*select an answer for all questions
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