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Marketing Exam Review Part 8
Test Description: Final exam review
Instructions: Answer all questions to get your test result.
1) A component of a market in which people have one or more similar characteristics is called
A
target
B
segment
C
demographics
D
slice
2) The most important part of the product marketing mix element is
A
None of these choices are correct
B
available options and features
C
packaging
D
the guarantee
3) The unique, memorable quality of a brand is called
A
logo
B
associated service
C
image
D
warranty
4) A general promise or assurance of quality is called
A
warranty
B
seal of approval
C
service contract
D
guarantee
5) When considering how to facilitate the physical exchange of products and services, which marketing mix element are you thinking about?
A
distribution
B
promotion
C
packaging
D
price
6) During the maturity stage of the product life cycle.
A
the product will be very basic, with a few features or options
B
prices rarely change
C
advertising and promotion become less important because consumers already know about the product.
D
sales peak and profits begin to decline
7) Most of the major purchases made by consumers are
A
emergency goods
B
shopping goods
C
impulse goods
D
staple goods
8) Marketing plans are developed for a specific time period, often
A
five to ten years
B
six months to one year
C
two to five years
D
three to six months
9) Which of the following is typically not an element of a SWOT analysis?
A
strengths
B
weakness
C
time factors
D
opportunities
10) The description of the way marketing activities are planned and coordinated to achieve an organization's goals is called
A
evaluation procedure
B
marketing strategy
C
marketing plan
D
internal analysis
*select an answer for all questions
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