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Marketing Exam Review Part 8

Test Description: Final exam review

Instructions: Answer all questions to get your test result.

1) A component of a market in which people have one or more similar characteristics is called

Atarget Bsegment Cslice Ddemographics

2) The most important part of the product marketing mix element is

Aavailable options and features BNone of these choices are correct Cthe guarantee Dpackaging

3) The unique, memorable quality of a brand is called

Awarranty Blogo Cassociated service Dimage

4) A general promise or assurance of quality is called

Aservice contract Bwarranty Cguarantee Dseal of approval

5) When considering how to facilitate the physical exchange of products and services, which marketing mix element are you thinking about?

Apackaging Bdistribution Cpromotion Dprice

6) During the maturity stage of the product life cycle.

Asales peak and profits begin to decline Badvertising and promotion become less important because consumers already know about the product. Cprices rarely change Dthe product will be very basic, with a few features or options

7) Most of the major purchases made by consumers are

Astaple goods Bshopping goods Cemergency goods Dimpulse goods

8) Marketing plans are developed for a specific time period, often

Atwo to five years Bsix months to one year Cthree to six months Dfive to ten years

9) Which of the following is typically not an element of a SWOT analysis?

Aopportunities Bweakness Cstrengths Dtime factors

10) The description of the way marketing activities are planned and coordinated to achieve an organization's goals is called

Ainternal analysis Bmarketing plan Cevaluation procedure Dmarketing strategy

*select an answer for all questions

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