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Marketing Exam Review Part 7

Test Description: Final exam review

Instructions: Answer all questions to get your test result.

1) About what percentage of the U.S. population has Internet access?

Aless than 15 percent Bjust under half Cabout 85 percent Dmore than 90 percent

2) The number of Internet users worldwide in 2014 was approximately

A5 billion B500 million C3 billion D1 billion

3) One of the greatest disadvantages of e-commerce is

Abusinesses compete with all businesses offering similar products both locally and online Bcustomers can order products day or night, 365 days a year. Csmall businesses can more easily compete with larger businesses. Dit allows customers to compare prices and product/service features

4) According to the textbook, after the United States, which country has the highest number of Internet users?

AJapan BGermany CAustralia/South Pacific DRussia

5) Most social media content is created by

Athe audience Ba studio Can advertising firm Da publisher

6) The Internet has become a common way for businesses to

Ainteract with other businesses Binteract with customers Ccomplete many business activities Dall of these choices are correct

7) Social media allows the receiver of the message or information

Ashare the information with friends Badd to the information Ccomment on the information Dall of these choices are correct

8) A _____ is a website where one person regularly post commentary, descriptions, or other content in a journal in a journal-like format

Avirtual collaboration Bblog Csocial network Dcontent community

9) Twitter allows users to send short messages of up to _____ characters to other users who choose to follow them.

A1000 B140 C500 D210

10) In 1997, an early social media site that allowed users to create personal profiles and list acquaintances was

ASixdegrees BMySpace CFriendster DFacebook

*select an answer for all questions

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