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Marketing Exam Review Part 7

Test Description: Final exam review

Instructions: Answer all questions to get your test result.

1) About what percentage of the U.S. population has Internet access?

Amore than 90 percent Bless than 15 percent Cjust under half Dabout 85 percent

2) The number of Internet users worldwide in 2014 was approximately

A3 billion B1 billion C500 million D5 billion

3) One of the greatest disadvantages of e-commerce is

Asmall businesses can more easily compete with larger businesses. Bit allows customers to compare prices and product/service features Ccustomers can order products day or night, 365 days a year. Dbusinesses compete with all businesses offering similar products both locally and online

4) According to the textbook, after the United States, which country has the highest number of Internet users?

AAustralia/South Pacific BRussia CJapan DGermany

5) Most social media content is created by

Aa studio Ban advertising firm Cthe audience Da publisher

6) The Internet has become a common way for businesses to

Ainteract with customers Bcomplete many business activities Cinteract with other businesses Dall of these choices are correct

7) Social media allows the receiver of the message or information

Ashare the information with friends Bcomment on the information Cadd to the information Dall of these choices are correct

8) A _____ is a website where one person regularly post commentary, descriptions, or other content in a journal in a journal-like format

Ablog Bvirtual collaboration Csocial network Dcontent community

9) Twitter allows users to send short messages of up to _____ characters to other users who choose to follow them.

A210 B1000 C500 D140

10) In 1997, an early social media site that allowed users to create personal profiles and list acquaintances was

AFacebook BMySpace CSixdegrees DFriendster

*select an answer for all questions

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