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Marketing Exam Review Part 7
Test Description: Final exam review
Instructions: Answer all questions to get your test result.
1) About what percentage of the U.S. population has Internet access?
A
more than 90 percent
B
less than 15 percent
C
just under half
D
about 85 percent
2) The number of Internet users worldwide in 2014 was approximately
A
3 billion
B
1 billion
C
500 million
D
5 billion
3) One of the greatest disadvantages of e-commerce is
A
small businesses can more easily compete with larger businesses.
B
it allows customers to compare prices and product/service features
C
customers can order products day or night, 365 days a year.
D
businesses compete with all businesses offering similar products both locally and online
4) According to the textbook, after the United States, which country has the highest number of Internet users?
A
Australia/South Pacific
B
Russia
C
Japan
D
Germany
5) Most social media content is created by
A
a studio
B
an advertising firm
C
the audience
D
a publisher
6) The Internet has become a common way for businesses to
A
interact with customers
B
complete many business activities
C
interact with other businesses
D
all of these choices are correct
7) Social media allows the receiver of the message or information
A
share the information with friends
B
comment on the information
C
add to the information
D
all of these choices are correct
8) A _____ is a website where one person regularly post commentary, descriptions, or other content in a journal in a journal-like format
A
blog
B
virtual collaboration
C
social network
D
content community
9) Twitter allows users to send short messages of up to _____ characters to other users who choose to follow them.
A
210
B
1000
C
500
D
140
10) In 1997, an early social media site that allowed users to create personal profiles and list acquaintances was
A
Facebook
B
MySpace
C
Sixdegrees
D
Friendster
*select an answer for all questions
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