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Final Exam Review - Marketing Part 2
Test Description: Final exam review
Instructions: Answer all questions to get your test result.
1) Businesses that use the marketing concept
A
use marketing to identify and understand their customer
B
have little need of market research and marketing information systems.
C
do not care much about customer needs, likes, and dislikes
D
do not benefit much from marketing.
2) What percentage of jobs in the US are marketing jobs or have marketing as a major job responsibility?
A
almost 50 percent
B
less than 10 percent
C
between 25 to 33 percent
D
more than 75 percent
3) Marketing can
A
all of these choices are correct.
B
increase international trade.
C
improve the standard of living.
D
help consumers make better decisions.
4) Which of the following marketing techniques often results in consumers making unneeded purchases?
A
attractive display and packaging
B
credit and special financial arrangement
C
extensive advertising of brand
D
all of these choices are correct.
5) The average cost of all marketing activities is about ___ percent of the price of products.
A
90
B
10
C
50
D
25
6) Which of the following is not a common complaint about marketing?
A
Marketing causes social problems
B
Marketing results in higher prices for consumers.
C
Marketing causes consumers to make unneeded purchases.
D
Marketing helps match supply with demand.
7) An organized effort to influence a company by refusing to purchase its products is called a
A
embargo.
B
boycott.
C
strike.
D
tariff.
8) Which of the following is not one of the four rights identified in the Consumer Bill of Rights?
A
the right safe prodcuts
B
the right to the lowest possible price
C
the right to products choice
D
the right to adequate and accurate information
9) This federal law protects small businesses from unfair pricing between manufacturers and large businesses.
A
Federal Trade Commission Act
B
Robinson - Patman Act
C
Sherman Antitrust Act
D
American with Disabilities Act
10) Which of the following is a consumer protection organization sponsored by businesses?
A
Better Business Bureau
B
Food and Drug Administration
C
American Marketing Association
D
Federal Trade Commission
*select an answer for all questions
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