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Part 2 Elements Of Art Final
Test Description: Target Market and Businesses
Instructions: Answer all questions to get your test result.
1) ____________ is A specific group of people who advertisers want to sell an idea or product to. 4 areas to address: Age, income, gender, lifestyle, race
A
Key Group
B
Product Group
C
Target Market (Demographic)
D
Sales Market
2) An example of a specific product that marketers and graphic designers can advertise is
A
Geico Insurance
B
Salvation Army
C
The Olymics
D
Frosted Flakes Cereal
3) An example of a For-Profit Service is _______
A
Texas AM University
B
Coca Cola
C
Milky Way candy bar
D
Paw Patrol TV show
4) An example of a For-Profit Business is ______________
A
Susan G Koman Breast Cancer Cure
B
Glad trash bags
C
High School Nation
D
Saphora
5) An example of a Non-profit business is____________________
A
Coca Cola
B
The University of Texas
C
Sour Patch Kids Candy
D
Faith Mission
6) An example of an event that marketers can advertise for is__________
A
The World Cup
B
The Red Cross
C
Kraft Mac and Cheese
D
Polo Cologne
7) Name the 4 criteria advertisers use to find their target market for a product
A
height, weight, gender , college
B
gender, iq, school, state
C
age, gender, lifestyle and income
D
income, address, age and state
8) __________is hue’s lightness and darkness
A
color
B
value
C
target market
D
tint
9) __________space is the space around objects in a composition.
A
no zone
B
blank
C
negative space
D
area
10) ______________ is the space in a compositition where the color, objects, elements or image appear.
A
color zone
B
blank
C
filled space
D
positive space
*select an answer for all questions
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