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Chapter 13 Application
Test Description: Practice
Instructions: Answer all questions to get your test result.
1) Improving upon a product that is already on the market is part of the marketing function called
A
promotion
B
product/service management
C
marketing information management
D
selling
2) What is the goal of test-marketing?
A
Test the channels of distribution
B
See if a profit could be made
C
Collect customers' responses
D
Determine the best way to promote a product
3) Which of the following is NOT true of a prototype?
A
It is a model of a product
B
Used to test a product's design and functionality
C
It is sold in the marketplace
D
It is created during product development
4) True or False. All products use the same marketing strategy.
A
True
B
False
5) Advertising happens during which marketing function
A
Distribution
B
Selling
C
Promotion
D
Financing
6) Which of the following is crucial in marketing a product successfully?
A
Make sure you have a large inventory
B
Hiring sales representatives
C
Understanding what people want to buy
D
Spending a lot of money on advertising
7) Which of the following is not one of the four P's of the marketing mix?
A
Parts
B
Place
C
Price
D
Product
8) In order to decide how and what to sell, companies need to know
A
what specific, defined gropus of people want and need
B
what people think about similar products
C
how to ship products
D
how to design products to meet consumer needs
9) Marketing is used to find out if there is a demand for a product
A
True
B
False
10) Which of the 4 P's includes distribution?
A
Promotion
B
Product
C
Place
D
Price
*select an answer for all questions
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