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SEM I 1.01-1.03 Review
Test Description: Review SEM I
Instructions: Answer all questions to get your test result.
1) Which of the following usually is a characteristic of the sport/event industry:
A
Manages a worldwide media network
B
Employs only those people who have athletic ability
C
Provides products that are different for each consumer
D
Communicates with a limited audience
2) The core benefits to customers who purchase sport products include entertainment, health, and
A
adaptability
B
independence
C
promotion
D
achievement
3) When a professional football expansion team is established in a community, the economic impact might result in
A
increased job creation and more consumer spending.
B
higher tax rates and fewer financial investment opportunities.
C
more tourism, lower tax rates, and high interest rates
D
business closures, job layoffs, and high inflation rates.
4) A unique characteristic of the sport industry is that it seeks to attract markets that
A
have consumers with artistic talent
B
include spectators and participants
C
are concerned with environmental issues
D
demand mostly tangible products
5) The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact
A
total
B
direct
C
indirect
D
fiscal
6) Professional sports teams benefit their surrounding community by
A
making seat licenses available to season ticket holders
B
hiring handlers to make sure athletes behave
C
endorsing local political candidates
D
attracting tourist dollars
7) Which of the following is an example of marketing the sport event:
A
selling food products to a concession stand
B
distributing information about a NASCAR race
C
holding a race for a charitable organization
D
delivering exercise bikes to retailers
8) One of the main differences between professional and amateur athletes is that for professionals , the game is often
A
played for enjoyment
B
their occupation
C
closed to the public
D
free of charge
9) One characteristic of event marketing involves promoting and selling a(n)
A
nonperishable item
B
unique experience
C
physical appeal
D
tangible product
10) The National Collegiate Athletic Association and the Professional Golfers' Association are examples of
A
sanctioning bodies
B
labor unions
C
trade associations
D
professional societies
11) Which of the following help create the excitement and enthusiasm that make the games what they are:
A
spectators
B
trainers
C
team owners
D
coaches
12) A characteristic of an event is that it is produced and consumed
A
by the same group of people
B
in unemotional ways
C
during planned intervals
D
at the same time
13) Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing.
A
target
B
event
C
direct
D
mass
*select an answer for all questions
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