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SEM1 3.1-3.2 Study Guide
Test Description: Study guide
Instructions: Answer all questions to get your test result.
1) A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
A
Newspaper
B
Stadium image
C
Contest
D
Opt-in e-mail
2) What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?
A
Promotion
B
Broadcast
C
Testimonial
D
Endorsement
3) A vital promotional technique for entertainment marketing is the use of?
A
Broadcast webs.
B
Vertical integration
C
Trailers
D
Distribution
4) After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of?
A
An endorsement
B
A sponsorship
C
Loyalty marketing
D
Publicity
5) What should a sport or entertainment event do in order to be successful?
A
Earn maximum profits
B
Satisfy customer wants
C
Promote popular causes
D
Generate favorable press
6) Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is and example of a?
A
Niche Market
B
Marketing mix
C
Demographic Characteristics
D
Sponsor
7) Repeated exposure to the largest, most diverse population of people is a benefit of ______ advertising.
A
Newspaper
B
Radio
C
Direct
D
Out-of-home
8) Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event?
A
Personalities
B
Affiliations
C
Expectations
D
Demographics
9) When a performer expands into international markets, as an important consideration for his/her promotional efforts is that it is often necessary to?
A
Adapt promotional messages for each market.
B
Develop different brands for each market.
C
Assume that literal language translations are acceptable.
D
Use the same advertising strategy with all markets.
10) When a sport marketer considers factors such a lifestyles and interest levels in a specific sport, she/he is segmenting a market on the basis of?
A
Gender
B
Psychographics
C
Demographics
D
Geographic’s
*select an answer for all questions
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