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Adv Spring Final Review
Test Description: Final Review
Instructions: Answer all questions to get your test result.
1) Having a product where customers can buy it
A
Time Utility
B
Form Utility
C
Possession Utility
D
Place Utility
2) Product, price, promotion, place
A
Demographics
B
Target Market
C
Geographic
D
The 4 P's
3) Based on costs and on what competitors charge for the same product or service
A
Pricing
B
Selling
C
Marketing
D
Promotion
4) Someone who pays for goods or services
A
Value
B
Consumer
C
Customer
D
Market
5) Public relation that involves placing positive and newsworthy information about a business, its products, or its policies in the media is known as:
A
Press kit
B
Publicity
C
Push policy
D
Pull policy
6) Any activity designed to create a favorable image towards a business, its products, or its policies
A
Community relations
B
Public relations
C
Publicity
D
Promotion
7) Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
A
Advertising
B
Incentives
C
Publicity
D
Promotion
8) The AIDA concept consists of all the following except
A
Attractiveness
B
Interest
C
Desiree
D
Action
9) A(n) __________ includes features and options that increase the usefulness of a product
A
Product line
B
Basic product
C
Enhanced product
D
extended product
10) _______ may include a spoken comment, written message, a smile, or some other action, such as taking a survey, in response to a message.
A
Decoding
B
Encoding
C
Feedback
D
Context
11) All of the following are required elements of product packaging except?
A
Product Information
B
Product Name
C
Bold colors
D
Logo
12) Combination of the different types of promotion
A
Promotional mix
B
Promotion
C
Premiums
D
Promotional tie-ins
13) The ads that appear at the top of a website.
A
Display ad
B
Circulation
C
Newspaper
D
Banner ad
14) Print, broadcast, online, and specialty media
A
Media Types
B
Audience
C
Newspaper
D
Media
15) Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
A
Personal selling
B
Promotional tie-ins
C
Promotional mix
D
Promotion
16) A person who uses goods or services
A
Market
B
Customer
C
Consumer
D
Value
17) Product Mix components include all of the following except
A
Package
B
Brand
C
Product line
D
Price
18) Statistics that describe a population in terms of personal characteristics, such as age, gender, income, ethnicity, or education
A
Market
B
Geographics
C
Demographics
D
Psychographics
19) The personal satisfaction gained from use of a product
A
Value
B
Customer option
C
Consumer satisfaction
D
Market
20) Used by a business to create a favorable image for itself, as opposed to promoting a product or service
A
Product promotion
B
Consumer sales promotions
C
Institutional promotion
D
Sales promotion
*select an answer for all questions
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