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SEM I Unit 3 Part 1
Test Description: SEM I Unit 3 Part 1
Instructions: Answer all questions to get your test result.
1) Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event:
A
Personalities
B
Demographics
C
Expectations
D
Affiliations
2) What should a sports or entertainment event do in order to be successful?
A
Earn maximum profits
B
Promote popular causes
C
Generate favorable press
D
Satisfy consumer wants
3) Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a
A
niche market.
B
sponsor.
C
demographic characteristic.
D
marketing mix.
4) The promoters of an extreme-sports weekend event would most likely target which of the following markets:
A
Older men, ages 40 to 50
B
Business executives
C
Professional athletes
D
Young men, ages 12 to 34
5) When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
A
geographics.
B
gender.
C
psychographics.
D
demographics.
6) If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered
A
interactive
B
signature
C
dynamic
D
sole
7) What should a business anticipate when developing a project plan?
A
Change
B
direct
C
Research
D
indirect
8) Which of the following best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results:
A
Direct marketing
B
Sales promotion
C
Advertising
D
Publicity
9) Which of the following is a characteristic of most online banner advertisements:
A
Selective
B
Productive
C
Interactive
D
Restrictive
10) Which of the following is an example of online advertising:
A
Providing information
B
Hosting chat rooms
C
Giving away gifts
D
Sponsoring a web site
11) Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort#39;s web site:
A
Cross-training equipment distributor
B
Shoe manufacturer
C
Rock-climbing boot retailer
D
Snowboard retailer
12) A tire producer is most likely to advertise its products on a website that interests
A
auto racing enthusiasts.
B
tennis fans.
C
marathon runners.
D
fitness trainers.
13) The part of a print advertisement that is often noticed first by readers is the
A
illustration.
B
copy.
C
business identification.
D
white space.
14) When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product#39;s
A
features.
B
uses.
C
producer.
D
price.
15) Advertising copy that states Only 3 days left is trying to
A
encourage action.
B
describe features.
C
describe features.
D
make a claim.
16) Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
A
Copy
B
Slogan
C
Headline
D
Illustration
17) What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?
A
Endorsement
B
Promotion
C
Testimonial
D
Broadcast
18) A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
A
Newspaper
B
Stadium signage
C
Contest
D
Opt-in e-mail
19) When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
A
develop different brands for each market.
B
use the same advertising strategies with all markets.
C
assume that literal language translations are acceptable.
D
adapt promotional messages for each market.
20) When writing information to post on web sites, Internet businesses should
A
break the text into short, manageable sections with many headlines.
B
boost content appeal and interest with quips, stories, and humor.
C
consolidate information by constructing long, descriptive sentences.
D
use jargon and bulleted points to emphasis important content.
*select an answer for all questions
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