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2017 SEM I Unit 2 Part III
Test Description: 2017 SEM I Unit 2 Part III
Instructions: Answer all questions to get your test result.
1) Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?
A
Government Website
B
Trade Journal
C
Sales Report
D
Magazine Article
2) To know what websites and advertisements visitors see, sports and event e- marketers would check which component?
A
Clickstream Data
B
Text Files
C
Direct Delivery Programs
D
Internet Service Providers
3) A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?
A
Government Sources
B
Personal Questionnaires
C
Primary Databases
D
Telephone Surveys
4) Which is a secondary source of information for a sport or an event?
A
Personal Interviews
B
Computerized Surveys
C
Accounting Records
D
Demographic Reports
5) What internal records do many businesses monitor in order to obtain useful marketing information?
A
Sales Reports
B
Industry Projection
C
Trade Journals
D
Print Advertisements
6) What type of competitor information is important for sports or event organizations to maintain in a database?
A
Consumption
B
Market Size
C
Price Lists
D
Demographics
7) Which might a sports or an event organization search to obtain marketing information?
A
Media
B
Foundation
C
The Internet
D
Newsletters
8) A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which DISADVANTAGE of secondary research does this situation illustrate?
A
It can be costly
B
It can be time consuming
C
It can be incomplete
D
It can be out of date
9) What information is usually contained in a database about competitors?
A
Creative Strategy
B
Advertising Media
C
Production techniques
D
Budget Structure
10) What type of marketing information might a business obtain by monitoring sales invoices?
A
Service Tactics
B
Customer Profiles
C
Sales Territory
D
Profit Margin
11) Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
A
To analyze product performance
B
To review Employment trends
C
To prioritize investment goals
D
To compile Regulatory Data
12) A professional soccer league is considering an expansion team in a certain city. What is the BEST online secondary source to obtain current demographic information about the location?
A
Youth Magazine
B
Government Census
C
Sporting Goods Association
D
National News Outlet
13) Which internal records might a business use to analyze information regarding customer satisfaction levels?
A
Comment Cards
B
Debit Receipts
C
Expense Reports
D
Credit Reports
14) One way for the WSC Swim and Raqcuet Club to obtain primary information about the quality of its facilities and the level of services is by completing which action?
A
Viewing the website of competitors
B
Collecting promotional literature
C
Reading Industry Publication
D
Surveying club members
15) Primary research includes collecting data for which situation?
A
Understanding the economic cycles
B
The current research project
C
information purposes only
D
Marketers across the industry to use
16) Which is a characteristic of the sports or event industry?
A
Employs only those people who have athletic ability
B
Communicates with a limited audience
C
Manages a worldwide media network
D
Provides products that are different for each consumer
17) Surrounding communities benefit from professional sports teams by which action occurring?
A
Attracting tourist dollars
B
Making seat licenses available to season ticket holders
C
Endorsing local political candidates
D
Hiring handlers to make sure athletes behave
18) The chamber of commerce for a large city estimates the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?
A
Total
B
Indirect
C
Fiscal
D
Direct
19) Which is an example of promoting a sports event?
A
Holding a race for a charitable organization
B
Distributing information about a NASCAR race
C
Delivering exercise bikes to retailers
D
Selling food product to a concession stand
20) One characteristic of event marketing involves promoting and selling which product or service?
A
Physical Appeal
B
Nonperishable Item
C
Tangible product
D
Unique Experience
*select an answer for all questions
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