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IBTStudyGuide3
Test Description: IBTStudyGuide3
Instructions: Answer all questions to get your test result.
1) A business that is owned and operated by only one person
A
franchise
B
proprietorship
C
partnership
D
corporation
2) A is a written description of a business idea and how it will be carried out including all major business activities
A
business plan
B
business proposal
C
company outline
D
corporate bylaw
3) This marketing function involves setting and communicating the value of products and services.
A
financial analysis
B
pricing
C
distribution
D
selling
4) A small number of consumers expressing opinions about a new product or service in a group discussion is a
A
survey group
B
focus group
C
experimental group
D
target market
5) Non-paid promotion presented by the media rather than by a business is
A
telemarketing
B
advertising
C
sales promotion
D
publicity
6) Marketing function that involves communicating information about products and services to potential customers.
A
promotion
B
product and service management
C
marketing-information management
D
distribution
7) In Access, what is the purpose of creating and then saving a database before it is completed?
A
To create a backup copy
B
To prevent data loss
C
To enable Access to automatically save data as changes are made
D
To ensure that a user has selected an appropriate file name
8) In an Access table, what contains a specific piece of information within a row?
A
record
B
column
C
cell
D
field
9) A company's chief operating officer is an example of a(n)
A
contingent worker
B
supervisor
C
mid-manager
D
executive
10) A management style best to use when the work is routine with few new changes.
A
strategic management
B
planning
C
tactical management
D
controlling
*select an answer for all questions
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