Demographic Segmentation

Geographic segmentation

Behavioral Segmentation

Psychographic Segmentation

Benefits

Advertising, news stories, and decisions that are designed to improve or repair a company or product's image.

Fulfilling a need

Assessing your competition

Promoting your product

Rivalry amoung sellers trying to achieve such goals as increasing profits, market share, sales, volumne, etc..

A symbol or other design adotpted by an organization to foster instant public recognition

Stages include, single, married no children, married young children, older children, empty nesters, elderly (retired)

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