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MARKETING
Test Description: S3 Business Functional Activities Knowledge and Understanding
Instructions: Answer all questions to get your test result.
1) Which functional activity makes customers aware of the companies products and services.
A
marketing
B
sales
C
purchases
D
finance
2) The term used to describe using email; social media, post and telephone to communicate with customers is
A
Branding
B
Direct mailing
C
Advertising
D
Sales Promotion
3) Many companies spend a lot of money making their product recognisable and associated with quality. This is known as
A
Celebrity Endorsement
B
Branding
C
Promotion
D
Advertising
4) When a famous face is used to help advertise a product or service, this is known as
A
Celebrity Endorsement
B
Branding
C
Promotion
D
Advertising
5) Every little helps, Tesco is an example of a
A
slogan
B
advert
C
promotion
D
logo
6) When products/services reach maturity, sales may start to fall and companies have to find ways of keeping the product/service popular. These are known as
A
extension strategies
B
advertising
C
product life cycle
D
sales promotions
7) Vouchers, discounts and loyalty cards are all examples of which type of promotion
A
sales promotions
B
celebrity endorsement
C
advertising
D
direct mailing
8) Which of the following is NOT a reason for branding
A
makes product/service recognisable
B
suggests quality
C
will guarantee sales
D
easier to introduce even more products using the brand
9) introduction, Growth, maturity and decline are all stages of the
A
product life cycle
B
business cycle
C
branding process
D
advertising process
10) Which of the following describes maturity stage in the product life cycle?
A
sales and profits growing quickly
B
profits at their best, product well known, but sales may even start to fall
C
slow sales and high costs due to new advertising
D
sales high and profits continue to grow
*select an answer for all questions
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