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Marketing
Test Description: Industry Terms
Instructions: Answer all questions to get your test result.
1) ______________ any form of direct contact between a salesperson and a customer
A
Indirect Selling
B
Feature Selling
C
Benefit Selling
D
Personol Selling
2) Satisfy buying decisions and establish ongoing, profitable relationships is the _______________ .
A
product service management.
B
purpose of selling.
C
market research.
D
objective of promotion.
3) _________________ refers to connection, association, or involvement between two or more variables.
A
relationship
B
mapping
C
media link
D
outsource route
4) ________________ refers to items that can be touched, smelled, tasted, seen or heard
A
Tangible products
B
related mix
C
Uniform products
D
Intangibles products
5) ______________ are productive activities that we pay someone else to perform
A
Intangible products
B
Annotations
C
Value based products
D
Tangible products
6) Intangible products, are productive activities that we pay someone else to perform, they're also known as _______________.
A
Quantity
B
Tangibles
C
Goods
D
Services
7) ______________ are basic, physical attributes of product
A
Product benefits
B
Traits
C
Product Features
D
Characteristics
8) ___________________ are referred to as advantages or satisfaction customers get from products
A
Characteristics
B
Features
C
Product extension
D
customer benefits
9) Conscious, logical reasons for purchasing a product, can be summed up as _________________.
A
objective suggestions
B
buying motives
C
subjective suggestions
D
transfer of benefits
10) __________________ is a feeling experienced by a customer through association with a product
A
subjective suggestions
B
Rational buying motive
C
Emotional buying motive
D
objective suggestions
11) This is performed from the sellers' place of business
A
Indirect selling
B
Bartering
C
Direct selling
D
Inside Sales
12) This is takes place outside the sellers' place of business
A
Bartering
B
indirect sales
C
outside sales
D
Trade negotiations
13) _______________ refers to selling products to other entities.
A
Retailer to Consumer.
B
Consumer to Consumer
C
Wholesaler to consumer
D
B2B
14) Sales of goods or services that take place directly between a buyer and seller outside a retail establishment
A
Indirect
B
Lateral exchange
C
Direct
D
Contribution exchange
*select an answer for all questions
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