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ADV Ch 1 Review
Test Description: Marketing is all around us
Instructions: Answer all questions to get your test result.
1) What term is used to describe the process of selling a product in the market place?
A
Utility
B
Marketing
C
Exchange
D
Pricing
2) The Advertisement Campaign Beef, it's what for Dinner was used to promote a positive image of beef. This is an example of what type of influence
A
Environmental
B
Industry Trade
C
Consumer
D
Social and Ethical
3) Who was responsible for spurring the growth of outdoor advertising?
A
John Hardy
B
Ben Franklin
C
P.T. Barnum
D
Paul Harvey
4) One of the biggest impacts on advertising agencies was the introduction of
A
radio
B
the Internet
C
mail-order catalogs
D
mass production
5) In 1938, what was the dominant form of advertising?
A
Magizines
B
radio
C
Newspaper
D
Tv
6) What was Ben Franklin not responsible for introducing into advertising?
A
Headline
B
advertising agencies
C
Illustirations
D
ad placement
7) The earliest form of advertisement is
A
banners on the walls
B
newspaper
C
radio ads
D
word of mouth
8) Advertising began in the early 18th century.
A
True
B
False
9) _______ made it much easier for companies to target specific markets/types of people.
A
The industrial revolution
B
Cable television
C
The printing press
D
Consumer society r
10) The idea that ppl became more dependent on the marketplace rather than the barter system is ___
A
printing press
B
internet ads
C
consumer society
D
infomercials
11) Which product is most likely to use an infomercial as the main form of advertising?
A
Mustang GT
B
Flex Seal
C
Captain Crunch
D
Dial liquid soap
12) The use of advertising to support and improve the environment is known as
A
Awareness marketing
B
Green marketing
C
Environmental Marketing
D
Eco Marketing
13) average number of carbon dioxide gases associated with print advertising emitted annually by US
A
100 million metric tons
B
70 billion metric tons
C
20 thousand metric tons
D
7 billion metric tons
14) T or F: Advertising can educate consumers on how products or services benefit the earth.
A
True
B
False
15) Which brand agreed to use recycled paper in its catalogs?
A
Victoria Secret
B
Sears
C
Ralph Lauren
D
Rue 21
16) T or F: Advertising is not influenced by social and political issues.
A
False
B
True
17) The principle that businesses should contribute to the welfare of society is
A
Degree
B
Social Contract
C
Social Responsibility
D
Trade groups
18) Industry trade groups produce advertisements to promote the views of an entire industry
A
False
B
True
19) What are the 2 types of responsibilities?
A
Ethical and Political
B
Social and Ethical
C
Social and Political
D
Political and Social
20) Burger King's Aren't you Hungry for Burger King Now? is an example of the Analyzing Consumer Motivation thru Intensity Principal.
A
False
B
True
*select an answer for all questions
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