Is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.

Is a group of customers who share common wants and needs.

Is to build and maintain relationships with their customers.

Consists of four basic marketing strategies: product, place, price, and promotion, collectively know at the FOUR Ps.

Is a pathway to direct products to consumers.

Involves one or more intermediaries.

Is the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.

Occurs when goods or services are sold form the producer directly to the consumer.

Are facts about the population. These facts could include age, gender, location, and income.

Involves determining the wants and needs of customers and providing them more efficiently and effectively than competitors.

Is the gathering and analysis of information on the size, location, and makeup of a market.

Helps companies focus on the people most likely to buy their goods or services.

Is the division of a market for a product into groups of customers who have the same needs and traits.

To test-market means to offer it in a limited market for a limited amount of time.

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