the use of size and color to emphasize the most important elements on a page

Blank space

A fancy word for alignment

the distance between elements on a page. Used to demonstrate a relationship or lack of a relationship between elements

consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics

graphics don't overpower text and the page is not too heavy on one side or the other

Justify, left, right, center

Repetition/ Consistency

Proximity/unity

White space

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