the use of size and color to emphasize the most important elements on a page
Blank space
A fancy word for alignment
the distance between elements on a page. Used to demonstrate a relationship or lack of a relationship between elements
consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics
graphics don't overpower text and the page is not too heavy on one side or the other
Justify, left, right, center
Repetition/ Consistency
Proximity/unity
White space
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