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MIM Test Review 2
Test Description: PIM MIM TEST Review 2
Instructions: Answer all questions to get your test result.
1) What do we call a population’s views and personal attitudes about health, fun, and living?
A
Pyschographics
B
Marketing Concept
C
Customer Profile
D
Marketing Mix
2) Information about where people live is called:
A
Psychographics
B
Geographics
C
Consumers
D
Customers
3) What is the term for the phrase Companies sell what Customers want.
A
Marketing Mix
B
Pyschographics
C
Customer Profile
D
Marketing Concept
4) Outlines how customers will find and be motivated to purchase
A
Marketing Strategy
B
Marketing Research
C
Business Plan
D
Target Market
5) A Marketing Strategy will include which of the following?
A
Employee Evaluations
B
Evaluation of the environment
C
Database
D
Pricing
6) How is information found about a Marketing Strategies objectives?
A
Probability Chart
B
Trial and Error
C
Monte Carlo Simulation
D
Research
7) Marketing Plans are part of which larger document?
A
Marketing Plan
B
Financial Plan
C
Business Plan
D
Executive Summary
8) The Five P's of Marketing are outlined in which document?
A
Marketing Promotion
B
Marketing Plan
C
Marketing Strategy
D
Marketing Research
9) __________ are those people who actually use the product.
A
Customers
B
Geographics
C
Consumers
D
Psychographics
10) For businesses, the major source of data on future economic trends such as inflation rates is the federal government.
A
True
B
False
*select an answer for all questions
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