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MIM Test Review
Test Description: PIM MIM Test REview
Instructions: Answer all questions to get your test result.
1) Methods and procedures for generating, analyzing, and storing data about consumers, sales, and ads
A
consumer non-durable
B
Visionary Shopper
C
sales forecasting
D
marketing information systems
2) Marketing data describing people's buying behavior and life-styles
A
diary
B
database
C
cross section
D
customer profile
3) A computer file of related information about a specific topic
A
database
B
diary
C
marketing research
D
product research
4) The major source of data for economic trends and information is:
A
government data
B
internal records
C
competitor records
D
trade reports
5) What types of entities use marketing research?
A
large corporations
B
government
C
small businesses
D
all of these
6) set of procedures and methods that regularly generates, stores, analyzes, and distributes marketing information about consumers, sales, and ads. This is the definition for:
A
media research
B
database
C
opinion research
D
marketing information systems
7) Getting the money necessary to operate a business
A
Sales
B
Producers
C
Financing
D
Functions of Marketing
8) How products move from Manufacture to Consumer is called __________.
A
Service
B
Promotion
C
Exchange
D
Distribution
9) A product that cannot be stored. It is generally considered to be in-tangible.
A
Distribution
B
Exchange
C
Promotion
D
Service
10) Breaking the market into smaller groups.
A
Market Segmentation
B
Customer Profile
C
Geographics
D
Demographics
*select an answer for all questions
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