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EMB Strand 4 Review
Test Description: Strand 4 Review
Instructions: Answer all questions to get your test result.
1) Product, Price, Place, Promotion are all part of the...
A
Marketing mix
B
Target market
C
Business cycle
D
Consumer motivations
2) When consumers buy products out of a logical process. They comparison shop, gather information.
A
Patronage Motivation
B
Emotional Motivation
C
Distribution
D
Rational Motivation
3) When consumers buy products because of a real or perceived way that it makes them feel.
A
Target Market
B
Rational Motivation
C
Emotional Motivation
D
Patronage Motivation
4) When consumers buy products because they feel a sense of loyalty to the company, store, or brand.
A
Rational Motivation
B
Patronage motivation
C
Emotional motivation
D
Product development
5) Facts about the population, including age, gender, location, and income.
A
Behavior
B
Geographics
C
Demographics
D
Psychographics
6) The process of planning, pricing, promoting, selling, and distributing ideas, goods, and services.
A
Managing
B
Advertising
C
Promotion
D
Marketing
7) The good or service you are selling
A
Place
B
Price
C
Product
D
Promotion
8) Calculating how much it costs to produce a product and how much you will sell it for are included in which part of the marketing mix?
A
Promotion
B
Product
C
Place
D
Price
9) The methods used to distribute the product to the customers
A
Promotion
B
Place
C
Price
D
Product
10) Selling and advertising of goods or services to the consumers.
A
Promotion
B
Place
C
Product
D
Price
11) Marketing strategy that helps companies focus on the people most likely to buy their goods or services.
A
Target Marketing
B
Slogans
C
Advertising
D
Market research
*select an answer for all questions
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