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The Five Marketing Utilites
Test Description: Not four, not six, five.
Instructions: Answer all questions to get your test result.
1) This utility is concerned with creating value by assembling raw materials to create something useful.
A
Possession
B
Time
C
Form
D
Information
2) This utility is concerned with creating value by having a product where people need it.
A
Form
B
Time
C
Place
D
Information
3) This utility is concerned with creating value by having a product when people need it.
A
Information
B
Time
C
Possession
D
Place
4) This utility is concerned with creating value by telling the consumer about the product.
A
Information
B
Possession
C
Place
D
Form
5) This utility is concerned with creating value by making it easier for the consumer to obtain the product.
A
Time
B
Possession
C
Information
D
Form
6) Selling snow tires in the winter is an example of
A
Time Utility
B
Form Utility
C
Place Utility
D
Possession Utility
7) Using thread and metal to create a pair of blue jeans is an example of
A
Place Utility
B
Information Utility
C
Time Uility
D
Form Utility
8) Being able to charge $8.00 for a hot dog at a baseball game is an example of
A
Possession Utility
B
Form Utility
C
Place Utility
D
Time Utility
9) Allowing a customer to place items on layaway is an example of
A
Place Utility
B
Information Utility
C
Form Utility
D
Possession Utility
10) A jeweler explaining to a customer the value of different diamonds is an example of
A
Information utility
B
Time utility
C
Plumbing Utility
D
Place Utility
*select an answer for all questions
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