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SEM Final Review Part 2
Test Description: MArketing
Instructions: Answer all questions to get your test result.
1) Which methods can be used to position a product in the marketplace?
A
Price
B
Both A and C
C
Status
D
Poor Quality
2) Which of the following is not a component of the product mix?
A
Packaging
B
Distribution Channels
C
Brand
D
Product line
3) During the decline stage of the product life cycle, all of the following are options except
A
Discounting
B
Raising price
C
Regionalizing
D
Recommitting
4) The latest trends in television production include
A
Both a and c
B
Locally produced children’s programs
C
Customized entertainment
D
Fewer dedicated sports channels
5) The value people believe they receive from a product or service
A
Comparative advantage
B
Target market
C
Benefit derived
D
Emotional purchase
6) ______________ ____________ is the percentage of total sales a company expects to capture in relation to its competitors.
A
Economic Utility
B
Opportunity Cost
C
Profit MArgin
D
Market Share
7) Why would a company choose to license the marketing of a product in the decline stage to another company?
A
All of the above
B
Licensing the product transfer the risk
C
The selling company continues to receive revenue the sales
D
The purchasing company assumes all the risk of the marketing
8) Penetration pricing is
A
Used to attract a large share of the market early
B
A low price strategy
C
All of the above
D
Used to discourage competition
9) Sales level off during which stage of the product life cycle?
A
Maturity Stage
B
Growth Stage
C
Decline Stage
D
Introductory Stage
10) How does inflation contribute to a recession
A
None of the above
B
Price of goods rise faster than income
C
The interest rate is to high
D
People have overcharged on credit cards
*select an answer for all questions
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