SEM Final Review

Test Description: Test Run

Instructions: Answer all questions to get your test result.

1) Product extensions include

2) Which of the following is not a reason in which an agent should be selected by a highly sought after athlete

3) The recruitment process for top high school athletes to play at colleges except

4) Which of the following is not a stage of brand recognition

5) An Advantage of customized entertainment over entertainment for the masses is

6) Which methods can be used to position a product in the marketplace?

7) Which of the following is not a component of the product mix?

8) During the decline stage of the product life cycle, all of the following are options except

9) The latest trends in television production include

10) The value people believe they receive from a product or service

11) ______________ ____________ is the percentage of total sales a company expects to capture in relation to its competitors.

12) Why would a company choose to license the marketing of a product in the decline stage to another company?

13) Penetration pricing is

14) Sales level off during which stage of the product life cycle?

15) How does inflation contribute to a recession

16) Which of the following is characteristic of the expansion phase of the business cycle?

17) Why must sports and entertainment markets pay attention to consumer trends?

18) Researching the demographics of a fan base for a particular sport would be most closely associated with which core standard of marketing?

19) ____________ is a way to make customers aware of products and encourage them to buy.

20) The marketing mix describes how a business blends the 4 marketing elements of


*select an answer for all questions

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